Company 

As industry experts, Insight LPR is devoted to solving crime by providing Law Enforcement agencies, Commercial Real Estate owners, Homeowners, and Automotive Finance companies with its one-of-a-kind cutting-edge License Plate Recognition based platform that is transforming the way LPR is used. Designed to deliver a superior experience, the Insight LPR platform is a complete integrated solution made with our end users top of mind. If you thrive in a competitive, fast-paced, and mission-driven environment, this is a game-changing opportunity for you.

Summary/Objective

We are seeking a highly motivated and results oriented Media Marketing Manager. As the Media Marketing Manager, you will be responsible for developing and executing comprehensive lead generation, demand generation and branding strategies that drive qualified leads to our sales team. In collaboration with the marketing and sales teams, you will create targeted campaigns that resonate with our target audiences. The ideal candidate will possess a strong understanding of lead generation and demand generation principles, with a proven track record of success in generating high-quality leads, developing a strong brand and increasing brand awareness.

Essential Functions

  • Develop and implement comprehensive lead generation and demand generation strategies across multiple channels, including email marketing, social media, content marketing, paid advertising, and events for multiple customer bases.
  • Own strategy, process implementation, and optimization of a lead qualification strategy
  • Own, lead, and nurture strategy to maximize conversion for high-potential leads, leveraging key channels such as Email.
  • Work across internal business units – product, marketing, and sales to coordinate and implement demand creation marketing programs.
  • Collaborate closely with the sales team to ensure a seamless handoff of qualified leads and support sales pipeline growth.
  • Develop reports and dashboards to provide visibility into campaign results and effectiveness.
  • Manage and optimize paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads, to maximize lead generation and ROI.
  • Identify and research target audiences, creating detailed buyer personas to align marketing efforts with customer needs.
  • Craft compelling and engaging content, including email campaigns, social media posts, landing pages, and blog articles, to attract and nurture leads.

Education and Experience

  • 5+ years of experience in lead generation through media marketing platforms
  • Experience in developing strategies to grow brand awareness.
  • Strong Experience in generating high-quality leads and contributing to sales growth.
  • Strong understanding of lead generation and demand generation channels, i.e., email marketing, social media, content marketing, online paid advertising, and events.
  • Experience using data and metrics to drive marketing improvements.
  • Expertise in marketing automation tools and CRM systems
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to work independently and as part of a team.
  • Willingness to travel

Benefits

  • Competitive compensation package
  • Full suite of medical benefits, including dental, vision, pet insurance, 401k
  • PTO & holidays

Position Type / Location 

This is a full-time, salaried position with a hybrid, work-from-home model.  Days and hours of work are variable and based on business need. Evening and weekend work may be required as job duties demand.

Physical Requirements

This position is indoors. Must be able to sit at a computer terminal for an extended period.  May be asked to lift approximately 25 lbs.  Exposure to moderate noise and light, i.e., business office with computers, phone, printers, light foot traffic.

EEO Statement

Insight LPR provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.  In addition to federal law requirements, Insight LPR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.   Duties, responsibilities, and activities may change at any time with or without notice.

Applicants must be legally authorized to work in the United States